After 20 Years of Creating Baby Gifts, Here's What We've Learned
After nearly 20 years of creating personalized gifts, we've noticed something. Most people don't struggle to find a baby gift. They struggle to find the right baby gift.
Every day we hear questions from customers who want to give something thoughtful, useful and memorable. Sometimes they know exactly what they want. Other times they need a little guidance.
The good news? We've helped thousands of customers celebrate new babies, new parents and new grandparents. Along the way, we've learned that there's almost always a way to create a gift that feels just right.
If you're lucky enough to be celebrating a new baby, here are a few things we've learned.
"I don't know if the baby is a boy or girl."
This is one of the most common concerns we hear, but in our experience, it doesn't have to limit your options. You can still give something personalized. Some of our favorite baby gifts are gender neutral. Our Made with Love Onesie, celebrates the parents in the sweetest way-no baby name needed! Our Baby Name Hat or Baby Blanket can personalized with "Baby Smith" or "Team Jones". Personalized, thoughtful and always well received.
"I need a gift for a coworker or special client."
We've worked with many businesses over the years, and we've learned that welcoming a new baby is one of the nicest ways a company can celebrate an employee or client.
Some customers personalize blankets or bibs with a company logo to welcome the newest member of the team. Others build a thoughtful gift using several of our baby favorites.
Over the years we've even had companies adopt one of our products as their official "go-to gift." One customer sends our Birth Announcement Pillow to every growing family, while another chooses our bestselling Chenille Baby Blanket for every new arrival.

Our Customers Inspire Us
Some of our customers are incredibly creative...and we're a little jealous!
One customer wanted to celebrate two new grandmothers, so she ordered our Mom Oxfords. We noticed both shirts had the same monogram and reached out, assuming it was a mistake. It wasn't. The monogram belonged to the baby—a closely guarded secret—and each cuff was personalized with the grandmother's new title: "Mimi" on one shirt and "Grandma" on the other. We immediately fell in love with the idea. It became a gift that celebrated not only the baby's arrival, but two women beginning one of life's greatest adventures.
Stories like this remind us that personalization doesn't have to follow the rules.
Over the years we've embroidered meaningful dates, family sayings, nicknames and special messages. If you have an idea, we'd love to hear it. Helping customers create something uniquely theirs is one of our favorite parts of the job.
Don't forget the gift card!
One thing we've learned from years of shipping gifts? The note matters.
A beautiful gift becomes even more meaningful when it includes a personal message from the giver. Sometimes those thoughtful words become just as treasured as the gift itself. That's why every product includes the option to add a complimentary gift card. Don't miss the chance to tell them why you chose the gift and how excited you are for their growing family.
We love creative challenges.
After 20 years, we've learned that there are very few questions we haven't heard.
Can we personalize it this way?
Can we use only the first name?
Can we add a family saying?
Can we make this for Grandma instead of Mom?
Can we create something for our company?
Our answer is always the same...Let's talk.
Our bestselling gifts are popular because they're thoughtful, useful and beautifully personalized. But for customers looking for something extra special, we're always happy to explore ideas and create something uniquely yours.
Need help finding the right baby gift?
Send us a text or an email and tell us who you're shopping for. We'll help you find a gift that's thoughtful, personal and just right for the occasion. Believe it or not, after 20 years, helping thoughtful gifters celebrate life's sweetest moments is still our favorite part of the job.

